Advertising and Marketing Issues

Archive for January, 2010

Women Rock!

Last month I wrote about how more and more our lives are being consumed by entertainment and how smart marketers are trying to connect through our choices in lifestyles and habits. But the potential in following the entertainment trend pales in comparison to the potential of connecting with one particular demographic.

If youre a guy you likely already know it. If youre a married man you should already know it. And if youre a mom you are it.

Of course I mean women and moms in particular.

A few years ago during the International Builders Show a speaker from a California development company said that women influence or purchase 85 of products and services. See details in Las Vegas ReviewJournal Jan. 22 2004.In traditional offline marketing communications there are ways to target your communications. You can purchase mailing lists by certain demographics. You can research consumer and trade magazines and TV shows that generally reach one demographic or another. You can organize events and contests and invite targeted demographics.But you cant really get to know them. Youre also likely reaching other demographics you dont care or need to. So youre potentially wasting valuable budget.
One of the great aspects of online or digital marketing is the ability to really target your audience and learn about them.And online is where moms are exerting their influence and power.A May 6 2008 eMarketer story had some pretty fascinating facts about women and moms online:Experian Consumer Research found in its spring 2007 consumer survey that 86 of women who had at least one child in their household went online.According to Nielsen Online Plan there were 32.4 million women online with children under 18 in their household as of winter 2007/2008 making up 22.6 of all adult Internet users. Adult females outnumber adult males in both the general population and the Internet user population.Women and moms are online in droves. If you have a product service cause etc. that you think would appeal or a mom there are plenty of places to look. One of the great aspects of social media is that it has opened up nearly countless ways to reach out to customers prospects partners people.
And we need to keep in mind that we are marketing to people. We are not looking to get hits or make a sale. We are looking to match our products and services with pertinent needs and wants.How you approach your audience depends who they are. You have to match your message to the market. If women are your market you cant treat them like men.We may not be as different as Venus and Mars but it does seem that men and women go online for differing reasons. Profy.com reported on a RapLeaf study about how men and women use social networks. The conclusions drawn point to the fact that women are online much more so for friendships and socializing then for business.It looks like women really have more time to spend online that they use for activities that are not connected to career or business..Also there is one thing that I find quite comfortable the study shows that the crazy friendship patterns of the technologyoriented world do not repeat themselves for average users. It is not really popular to have over thousand social networking friends out of 49 million people studied less than 200 thousand had 100110000 friends and only 2700 users had over 10000 friends.And in this category of hyperconnected people I am actually pleased to see slightly more men than women 88246 for women versus 90803 for men.Women value friendships relationships. So dont play them or think of mommybloggers as hits else youll learn the meaning of that famous saying.As with any audience you want to reach via social media follow these basic guidelines:Research find the networks blogs forums of the audience you want to reach. Take time to read explore understand know and connect with the audience.Ultimately its about relationships develop sincere trusted relationships. It really is about matching your products and services with needs and wants.

About the writer:  Michael Driehorst is a proven public relations professional who knows how to develop the right set of strategies and matching tactics to achieve communication objectives for the right target audience. After an early career as a newspaper journalist Michael has worked in public relations and marketing communications since 1994. Hes been active in social media since 2005 and blogs at Mikespoints.com. You may also find articles by Michael at the TalentZoo.com website under Marketing Moxie.

Why You Should Write A Free Ebook

There are numerous reasons why anyone selling on the internet should write an ebook. I will elaborate on just a few.

Get Traffic to Your Website.

We live in an information world and people want as much information as they can get to help them out in their day to day living. By writing an ebook you provide information that people need. The subject does not matter as long as its on something people want to know about.

Now here is how it benefits you as a internet marketer. Ebooks whether free or paid bring traffic to your website. Free ebooks however bring enormous traffic to your website because people are always looking for free valuable information.

Advertisment for Other Products

Giving away an ebook you have written is one of the best ways to get free advertisment for your saleable products and services. You can make good money by adding affiliate links to products your are selling. Each time someone purchases via your links you get paid.

You Become an Instant Expert

The Great thing about writing an ebook is that you become an expert in your chosen subject matter. People are generally more willing to purchase from someone they consider to be an expert. The recommendation of an author is believed to be more valuable than that of someone who has never written on a particular subject. That’s why experts make a lot more money than others.

Allow Your Ebook to Become Viral

Allow other people give away your ebook. This will increase visitors to your website. Now here’s something you can do to make some real good money. If you have a product you have created or have exclusive rights to then what you need to do is set up an affiliate program for your product. Place a link inside your free ebook to that product. Direct people to join your affiliate program and allow them to modify the link to their affiliate link. By doing this you create sales and increase your affiliate network.

Build Your Subscriber List

By giving away a free ebook you can grab new leads to promote your business too. When people sign up to get your free ebook they are required to give their contact information before the ebook can be downloaded. The one thing most internet marketers will tell you is that the money is in the list. Every time you give away your free ebook you increase the size of your email list.

Conclusion

Every internet marketer should write an ebook. I have listed just a few of the reasons why. You can build a very lucrative business around ebooks you write. Just remember that giving away an ebook can help make you loads of money.

About the writer:  Craig Cawthorne is a provider ebooks and tools on the internet today. Visit his Ebook Resale Rights site to get free ebooks and other information on how you can turn resell rights products into substantial online income. Also visit his how to make money with adsense site.

Why Your Free Email Address May Be Costing You Sales In Videoforprofit

Are you thinking of starting to market VideoForProfit online? Great! This can be a wonderful opportunity for you. Chances are however that you are probably starting this endeavor because you are in need of more money. After all that is why most people start working online. So if you are to start an online business you don’t want to break the bank doing it right?

If you answered yes to this question you are a very smart new marketer. It is important not to rack up your credit cards and go into debt because you are starting a new business that you don’t even know will succeed. There is one mistake that a lot of new marketers make that costs them sales upon sales. It may not be what you think it is.

Free email accounts are great to have and most people have them. However in the online business world a free email account spells trouble. Why? Well having one that you use to market your business with says that you are not very professional and can’t even afford to buy an email account for your business. After all it only costs about 10 a year for a domain name. Free email accounts are one of the biggest mistakes people make.

You see having a free email account is a red alarm to other marketers and business savvy web surfers that you are a spammer. No one likes a spammer. Plenty of visitors will see this and run. Not too good for your business right?

Having your own domain name makes you stand out in the crowd. You are the only one with that domain name and you are labeled by it. This shows you really are serious about your business.

Yes starting an online business doesn’t have to cost a lot but scrimping on the things that make you stand out and help you become more reputable is simply not a good idea. There are other places you can save.

So get a domain name advertise it everywhere. Send people your new email address for more information on your business. You will be the expert at this new VideoForProfit business and people will see you that way.

About the writer:  Discover how to clobber the competition and dominate virtually any online market or niche in less than 48 hours. See the amazing www.ClobberTheCompetition.com marketing strategy that allowed me to personally sponsor 116 people in less than 60 days.