Archive for February, 2011
Great Sales Figures With The Ideal Conversion Rate
February 28th, 2011 | 
Author: Great Sales Figures With The Ideal Conversion Rate
Ecommerce has definitely made a distinct mark in the world market today. Everyone is in a mad rush to convince consumers about the importance of their products vying desperately to achieve an escalated target.
They do everything in the book; write keyword rich content and design a beautiful website with umpteen links to drive internet traffic to them. But more often than not their efforts go all in vain. It takes more than a sustained effort to convert hits to sales figures.
So what is the secret behind the increased sales that most successful companies project?
First Is There A Secret?
You must have often wondered about the difference between mediocre companies and tremendously successful ones. Obviously the successful ones must have a secret ploy which makes them stand out in the crowd.
Surely they must have studied the consumer mind enough to know what makes them purchase a particular product. What is so different in their approach towards internet marketing?
Why do they have skyrocketing sales while their competitors have a dwindling?
There surely must be a secret which puts them ahead in the rat race.
It’s the Conversion Rate My Friend
The secret behind the success of most organizations is the conversion rate of the existing traffic. They know how to convert the hits into sales. The conversion rate is the key to a super sales figure.
If you have the recipe to allure a consumer towards your ware you can be sure that he will go for the buy. You must know your business… You need to know how to read and analyze your webstats… You must know which of pages on your website you have to focus on…
You have to optimize them first to reduce the bounces and increase the conversion rates… and eventually increase your chances of making a sale. Well if you are at a loss and have no idea how to achieve all this then there is help on the way.
If you want to make more sales get more signups and bring even more prospects into your mailing list you have to check how TrafficTrickle can help you…
About the writer:nbsp;nbsp;The author Samuel Baron fanatically believes that conversion rate optimization is the only key to any website survival online… and this is true especially for a new LOW traffic websites. “TrafficTrickle” delivers effective solutions to a new and even seasoned webmasters to dramatically increase conversion rates on their LOW traffic websites during a recession.
Go To The Gym – A Quick Marketing Tip
Go To The Gym – A Quick Marketing Tip
With spring in the air lots of people are heading to the gym to shape up. And interestingly enough most of those gymgoers are homeowners who can use your services.
Last year my friend Mary a massage therapist with her own studio came up with a great marketing idea that crosspromoted her services with a gym.
Mary made up three different “congratulations” coupons and brought them to a local women’s fitness center. One offer was for women who had lost 5 pounds 10 towards a massage one was for those who lost 10 pounds 20 off the price of a massage and the last was for any woman who had reached her goal weight 1/2 price massage. The women at the fitness center went crazy for these coupons. They were like an extra bonus for reaching a goal. Mary got several extra calls each week. PLUS the gym loved giving out the coupons because it made them look so generous and they didn’t have to lay out a penny!
Can you come up with a fun alternative for your design business?
* 25 Gift Certificate for attending 12 exercise classes in a row
* Free Color Consultation when you book 3 personal training sessions
* Lose 10 pounds and get 10 off your window treatments
Local businesses love to have an extra perk to offer their clients. It makes them look great and you get some extra business!
About the writer:nbsp;nbsp;About The Author:
Nika Stewart the Designers’ Success Coach is the creator
of Designer Blitz a highimpact coaching system that guides
interior designers to achieve their business goals. Her books
classes articles and oneonone mentoring sessions have been
instrumental in generating rapid results for thousands of designers.
Visit her blog the Designer Blitz
and her site the Wealthy Decorators
for more marketing tips and ideas.
Google Adwords: A Strategy For Online Communities
Google Adwords: A Strategy For Online Communities
This report was completed in 2007 to integrate Google Adwords into overall marketing strategy for a number of community forums run by a successful UK plc. For the purpose of publication the forums are referenced as Online Community ABC Online Community 123 and the parent company Parent Company ABC
Contents
1. Introduction
2. Current Keyword Listing
3. Sales Process Benefits
4. How Much Does Google Adwords Cost?
5. Summary
1. Introduction
Google Adwords is a payperclick PPC program for advertising on Google. Advertisements appear on the right hand side of the Google Search page for chosen keywords and key phrases. This report examines the benefits to the sales process and resulting traffic benefits for the Online Community ABC.
2. Current Keyword Listing
The appendix contains a full break down of all keywords / key phrases being used and the resulting Google Adwords position for the Online Community ABC. These key words have been selected after an indepth key word analysis to determine which will offer the most prominent position on Google and the most traffic.
3. Sales Process Benefits
Parent Company A has the data resources to generate upwards of 30000 visitors per month. To generate a similar level of relevant visitors solely using Google Adwords would cost in the region of 10000 per month per project. As a method for traffic generation this rules Google Adwords out as a financially viable option.
However with a carefully researched Adwords strategy there are benefits to be had. The attached appendix highlights the position each project website appears in for each keyword search. This creates a level of visibility online which is important in raising search engine profile and establishing credibility as an online resource.
When the sales team is pitching a consultancy firm with a core competency for advising in financial risk they can direct the decision maker to the Sponsored Google Link for Online Community ABC currently residing in position 5 for key words ‘riskfinancial’. This demonstrates a commitment to driving targeted traffic directly relevant to the potential advertiser.
4. How Much Does Google Adwords Cost?
For the purpose of evaluation we have allocated a 5 daily spend for each project. For Online Community ABC the average costperclick is 1.36. After 3 clicks our daily budget is exhausted and our adverts disappear. Large financial institutions have driven up the costperclick for these keywords. However it is still possible for Online Community ABC to achieve a comparative good listing against other advertising driven projects of which there are very few.
Online Community 123 has an average costperclick of 38p. For the 5 spend per day Online Community 123 gets 15 click throughs. This illustrates that it is much much cheaper to establish a huge online presence with relatively small spend for a HR related project.
5. Geography
Google Adwords give the option to create country specific Google Sponsored links. Currently Parent Company ABC’s 5 per day spend creates adverts only seen in the US. This creates a level of visibility for potential advertisers but the sales teams cannot communicate the benefits because they cannot see it. For projects managed and sold on different sides of the Atlantic creating visibility for both is crucial to drive the sales process.
6. Summary
For continued evaluation I recommend increasing the daily spend for Online Community ABC and changing the geographical region to US and UK for a period of 5 working days.
This will facilitate a daily conversation between the sales team and to demonstrate benefits of Google Adwords and potentially integrate into the sales pitch.
Darren Henwood
Director
HeirQ Marketing Consultancy
darren.henwoodheirq.com
http://www.heirq.com
About the writer:nbsp;nbsp;Darren Henwood
Director
HeirQ Marketing Consultancy
darren.henwoodheirq.com
http://www.heirq.com