Advertising and Marketing Issues

Archive for April, 2011

Monetizing Your List Building

When monetizing the sign up process everything Starts with your capture page the place where your prospect enters their name and email requesting your information.

The very next web page they see is the page asking your prospect to confirm their email address. The purpose of this page is to let your new prospect know that there is an email waiting for them at the address they just entered.

On this page the please confirm page you should reassure them that you want to protect them from spam and let them know who the email will be from and what your email address is.

Tell them what the process is to confirm their email maybe something like “Simply click the link inside the email”.

This should never be just a simple page! You have the opportunity to offer this prospect something of value. Even if they do not confirm their email address.

Peel Away Ads are very popular and easily added to any web page.Many websites that offer an affiliate program have peel away ads that you can easily add to your website.

You don’t need to do anything except add the provided javascript to your web page. Typically this small piece of code goes before your closing lt;/bodygt; tag. This can easily be added using any text editor like notepad.

You don’t need to worry about hosting any special pages for this as the site who supplies the java code hosts the special pages.

Bonus Boxes are also very popular and easily added to any webpage. These special boxes are also offered by many sites with affiliate programs. They also can be created quite easily.

For example a box can be easily created using images from a website and an existing bonus box. A few simple modifications and it’s done. Some boxes are simply an image file with a hyperlink attached. These specially designed boxes are hosted by the affiliate website.

These typically can not be changed as it is only an image file. Professionally designed for better conversions you really can’t go wrong with these simple advertisements.

Including multiple bonus boxes on any one page is the best way to get your offers seen. All of these offers I’ve talked about so far have been shown to your prospect and they HAVE NOT even confirmed their email address yet.

Including a peel away ad and bonus boxes on your “Please Confirm” page is the easiest way to turn prospects into buyers even before they become a subscriber.

Your prospect checks their email to confirm their subscription. This email is very simple and straight to the point. It tells them to click the link to confirm their email address. This email should have out going links to affiliate products or programs where you can earn commissions.

With this email you still have the chance to offer something of value and the possibility of earning commissions even if the prospect decides NOT to confirm their subscription.

I have offered links to my blog another email list where they can receive an ecourse about residual income and my recommendations on reading material.

The thank you page is where I promptly show them a One Time Offer. When offering your subscriber a one time offer make sure it is related to what they initially signed up for.

Not only does this page have an OTO it has a peel away ad and more bonus boxes. You can offer them some Master Resale Rights or Private Label Rights products or even your own products.

Start with a catchy headline followed by the product’s image and a short description. End with a nice call to action and your purchase link. Be sure to remind them of the importance of this offer and add a P.S. Always include outgoing links to “free to join” programs or special offers.

Any page that you can add these peel away ads or bonus boxes should have them. Try to arrange them so they won’t see the same offer twice unless you are trying to make a point that it is a good offer.

From your OTO page you MUST supply a link to the download page if your subscriber decides not to take the OTO. However if they do take the OTO be sure the return link from the purchase goes to the upgraded product you offered.

The download page should give steps to follow. When your subscriber arrives at the download page either by the link on the OTO page or by “return to merchant” after purchase… give them steps to take.

By giving steps to follow you can direct your subscriber to your “special” offers. Your download page can have more offers. Always add more peel away ads and bonus boxes to your download page.

You can make your upgraded download page the same as your normal download page because the subscriber will only see one of these pages. Either they take the OTO and see the upgraded download page or they don’t. Simply change the link to the product as it applies.

You can download my free report that covers this entire process and see the system in action. http://moderntrends.info/r/MSsales

About the writer:nbsp;nbsp;I am Vanessa Hodge the author of these articles and the owner of Image ConnectImage Connect specialise in a range of services to support new start up and small businesses. Web site design marketing communications and printing services from initial concept to completion.So if you need a new website a new logo or business stationery a new brochure flyer catalogue or price list call Vanessa at Image Connect to discuss your requirements.Stylish web design innovative marketing powerful branding and striking printing can all help to make your company a success and your success is our success.Image connect connects you with your customer.

Model The Successful- And You Will Be Successful Too

“If you want to be successful find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”
Tony Robbins bestselling writer and motivational speaker

In other words if you want to run a successful design business copy what successful designers are doing and you’ll achieve the same success.

Sound good? Are you interested in modelling successful designers? Great!

So what are successful designers doing? How do they work think act? Here are 3 traits that are common to successful designers:

1. Successful designers have systems
What do you do when a call comes in? When you measure a room? When you hire a contractor? Do you have specific steps to follow for every part of your business? Or do you wing it? I used to! But I learned that “winging it” leads to chaos and confusion and you certainly can’t grow from there. Successful designers handle each part of their business the same way every time. They follow a system for everything: marketing selling setting up consultations etc. Systems lead to consistency organization and effectiveness.
2. Successful designers study marketing
Unfortunately being a terrific designer doesn’t necessarily make you successful. In order to succeed in business we need to be super marketers. Successful designers are either great at marketing or they hire people who are. The most lucrative design firms actually spend more time and energy on marketing than they do on studying design.

The trick for those of you who don’t enjoy marketing is to learn some fun creative ways to market your business. Once you do this you will have more fun with marketing which will lead to more success.

3. Successful designers are detailoriented
This may seem obvious but are you doing it? Successful designers take care with every detail of the business from all aspects of office work to each element of design projects. This doesn’t mean they do it all themselves in fact profitable design companies delegate a lot of the details but they always make sure that every part of their business down to the smallest details supports their exceptional image.

What’s interesting is that once you have systems in place details and delegating become so easy! So the better it gets the better it gets.

About the writer:nbsp;nbsp;About The Author:
Nika Stewart the Designers’ Success Coach is the creator
of Designer Blitz a highimpact coaching system that guides
interior designers to achieve their business goals. Her books
classes articles and oneonone mentoring sessions have been
instrumental in generating rapid results for thousands of designers.

Visit her blog the Designer Blitz
and her site the Wealthy Decorators
for more marketing tips and ideas.

Mobile Marketing: 5 Reasons Why You Need To Take Your Internet Campaign Mobile…now!

1 You need to take your internet campaign mobile because thats where your customers are and where your competition is going to be if they are not there already!.lt;/igt;Seriously stop and think about this for a moment do you think your customers spend more time on their computer or their mobile phone? Do they take their computer to the grocery store? Out to dinner? To the office? Nope thats their mobile phone in their pocket…not their PC!

2 Brick and Mortar businesses are already there in big numbers!The truth is this….most internet marketers are behind the curve on this trend..Brick and Mortar businesses are adopting this new medium at a fast pace every day another major brand jumps on the hottest newest form of advertising Mobile Text Messaging!

American Idol NBC Starbucks Gap New York Times Pizza Hut Google The Weather Channel CocaCola these are just a few examples of big companies and organizations utilizing mobile text broadcast to reach their audiences and the list will only get longer! PresidentElect Barack Obama used text messaging in his presidential campaign as an integral part of his strategy!

3 MOBILE ADS ENJOY A 95 READ RATE…Recent statistics show that more than 100 million Americans viewed a Mobile Ad in Q3 of 2008!! 60 of these ads were TEXT ADS and thats a whopping 42 increase in this advertising medium in just 9 months!

4 Text messaging is a highly personal communications tool.It is the most effective way to involve consumers and deliver timesensitive messages better than email radio TV or print. Its your most direct link to your customers:

• Mobile is available virtually everywhere
• 84 of Americans have cell phones
• Around 50 billion text messages are sent every single month
• Its an extension of the Internet and all its marketing applications
• Its a costeffective tool for connecting with your customers…wherever they are!
• People take their mobile phones everywhere they go

5 Mobile can enhance and increase the effectiveness of any marketing campaign email print web radio or TV. Using double optin broadcast mobile text you can easily make your subscribers far more aware of all of your other marketing campaigns print TV web amp; radio making sure you get the maximum bang out of each dollar you spend!

Mobile Text Ads the fastest growing advertising medium in the world! Shouldn’t you be taking YOUR internet marketing mobile??

About the writer:  Melody Wigdahl is a serial entrepreneur lifelong geek and founder of WomensNet.Net a networking and resource site for women entrepreneurs and the home of the Amber Foundation for Women Entrepreneurs. Visit WomensNet.Net and get a free guide to applying for grants!