Advertising and Marketing Issues

Archive for November, 2011

Im Sick And Tired Of Saving 200.00 A Month!!

Why do certain people strive off discounted merchandise? Most of the time its used or refurbished. Its not guaranteed to last long therefore for the most part its a waste of time and money.

Sometimes you can find good bargains. A while back I used to shop at the thrift store and they would have those 1.00 bag days. You had no idea what was in the bags. All you knew is you were getting a great deal! It was kind of strange seeing that I was the only 18 year old compared to the average 4050 year old shopping for bargains.

Then I learned about Car Auctions. There were some pretty good deals especially when I bought several cars at 500.00 bucks! They would last for an average of 80000 miles. Then I started to get an idea of buying cheap and selling for a profit. The idea was good however many others that were mechanics and car brokers had the same idea. There idea was greatly supported because they had created a customer base that trusted them to know they were buying at bargain prices. I didnt.

My determination was very strong to find more bargains. I found a computer auction and later discovered that was a rip off. They hired a special person to bid high because there motive was to make you pay more than what it was worth. They also have these same people at Home Foreclosures and Car Auctions. The computers were also outdated and really wasnt of any value to the average consumer. They worked fine for someone that knew how to upgrade them.

One day a very attractive mail piece came in my mailbox that said save 100.200.00 a month at your local grocery store and double your savings on double coupon days and triple your savings on triple coupon days! WOW!! I thought I finally hit the JACK POT BABY! After talking with my wife I ordered a dealership kit for 795.00 bucks. They told me I could also earn a lot of cash. I purchased an 800 toll free number and Xeroxed a few packages to send out once the ad I placed in my local papers attracted coupon clippers. Not realizing at the time real coupon clippers are in a club and they all share with one another where to clip FREE COUPONS!

The problem was this The coupons I was marketing cost 20.00 a book and the buyer had to send 1.00 for each coupon to be redeemed including a list of 35 choices of several products. Why would someone spend approximately 30.00 for a 200.00 coupon book? Well if you do the math It looks really rewarding. However I also learned that professional coupon clippers work for some of the same companies that offered the 200.00 coupon book and their coupon club probably owned way more than 200.00 of coupons for FREE!

Even though it looked like a great bargain it really was not! The real coupon clippers make a living clipping coupons as an extra income and people that dont use coupons dont give a rabbits foot about saving money.

They think that its very time consuming and a waste. Ive heard some say that the reason prices increase is because of shoplifters and customers using coupons. I laughed. Shoplifters of course but coupon shoppers NO! Its amazing how negative people respond when they dont have a clue how something works and for the most part they dont care to learn about it.

Ive experienced those kind in the Network Marketing Industry. They think its all an illegal pyramid and dont care to learn any different.

They complain about others getting paid from their work. The truth thats life. When you purchase a vehicle the dealers name is plastered on the back and sometimes on both the back and front of the vehicle especially those free license plates! The boss man or company owner get paid every time an employee produces or provides service. The small business owner have to pay for loans and services to start the business and for vendors.

Everyone is here to serve and someone always get paid from our work! Thats LIFE!!

Q. Okay if we have to live with it and since we cant beat the system of reaping and sowing what should we do?

A. JOINEM!!

Learn how its possible to save SOOoooo much money youll get actually get sick and tired of putting 100.00 to 200.00 or more back into your pockets bank account college fund special nonprofit church or girl scout club etc.

Enough said. In the Authors section the truth is revealed.

You dont have to wait on the 1.00 bag days anymore

About the writer:nbsp;nbsp;ABOUT THE AUTHOR

Paul Thacker Office: 919*572*2978 Cell: 919*921*6827 9am8pm Eastern
MonSat.. 12 Year hard core Direct/Network Marketing Consultant.
Business partner with wife of an Home HealthCare Business. Very
supportive and ready to teach newbies and others about the
Direct/Network Marketing Industry and how to develop authentic
leadership skills! Visit www.ZeroBills.org
and start saving!

Improve Your Portfolio – Improve Your Sales

Your probably know that your professional portfolio is an important selling tool and that a great one will put you ahead of the competition. But have you made yours the absolute best it can be? I’ve seen and heard of too many lost sales due to poorly designed unorganized or even no portfolio gasp!.

When your portfolio shows you off as a talented professional you not only turn more consultations into sales but you start feeling more confident and proud of what you deliver to your clients. Your confidence leads to more sales which helps you feel even more confident…what an exciting cycle to get caught up in!

Here are some quick tips and ideas to improve your portfolio:

* Make sure all your photographs are the same size.
* Use large photographs 8×10 or larger. Small snapshots tend to look amateurish.
* BUT do include small “before” snapshots next to your finished work when you can. These will add to the impact of your beautiful designs.
* Hire a professional photographer. My business took a giant leap when I finally hired a photographer. One more sale could pay for the expense!
* If you’re not ready to lay out the expense of a photographer make sure you at least learn a few tips for taking the best photographs you can. Even if your designs are incredible poor photography will make you look like a less professional designer. My friend and personal photographer Barbara Lane wrote a great book on how to photograph interiors especially for people like us I could never seem to take a good interior photo until I learned some of her tips. You can see info here.
* Include clippings from any press articles where you are mentioned.
* Update your portfolio on a regular basis every 6 months or so. Replace jobs from several years ago with fresh new ones.
* Limit your photos to about a dozen. Use only your most impressive work. Small modest jobs can be kept as snapshots in your briefcase to pull out when necessary if your client needs to visualize a certain style or example.
* If you are computersavvy create a digital portfolio. Pulling out your laptop to show your designs can make you look very current and knowledgeable.

Remember: When your portfolio is wellmaintained and professional selling is a whole lot easier.

To your increased sales and confidence!

About the writer:nbsp;nbsp;About The Author:
Nika Stewart the Designers’ Success Coach is the creator
of Designer Blitz a highimpact coaching system that guides
interior designers to achieve their business goals. Her books
classes articles and oneonone mentoring sessions have been
instrumental in generating rapid results for thousands of designers.

Visit her blog the Designer Blitz
and her site the Wealthy Decorators
for more marketing tips and ideas.

I Know What The Media Wants

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The media wants stories but beyond that not even the media knows what they want. They are constantly searching trying out new stories coming up with new ideas. You have to study the various media outlets review the different formats study the types of stories they’ve run in the past. No one knows what the media wants because what they want is constantly changing. Don’t take for granted you are some kind of media maven and that you know more than everyone else does. Remember you’re going to succeed by learning how the media thinks not by assuming you think they know what they want. You have to prepare do your homework study the various media outlets. The bottom line is a good story but don’t assume because you find a story of interest the media will like it as well. Nine times out of ten you’re going to be wrong. Think like an editor think like a producer. Once again work backwards. Look at the particular media you are targeting. Who is the audience? What is the basic age range? Does it appeal to primarily men or women? What type of stories does it generally run? Now

put yourself in the place of the editor or producer how could you fit a story on your business product or talent into the format of that media outlet? What story would work? What would the focus be?

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For example let’s say that you are a fashion designer of men’s clothing. GQ and Esquire

would be natural media outlets to approach. You would need to come up with a hook that makes you and your designs special but you know that with a little persistence and creativity you should be able to place a piece in those publications. What about Vogue? Why not? You could pitch a piece on yourself as the new upandcoming designer who is reshaping the future of men’s fashion or a piece aimed towards women on how to dress the man in their life. Let’s say you wanted to go to The Wall Street Journal. Okay pitch a story on dressing for success in the ’90s or an article on the business of fashion or the inside workings of the fashion industry. Pitch the media according to its needs not according to yours. Assume that the story you are deadset on telling isn’t all that interesting to anyone besides yourself. Now be creative give it a spin. Give it a makeover. Make it newsworthy.

Copyright copy; Anthony Mora 2008

For further information visit:
www.AnthonyMora.com

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About the writer:nbsp;nbsp;Anthony Mora began his media career as a freelance journalist for such
publications as Us Rolling Stone and other local and national
publications. He served as editorinchief of two Los Angelesbased
entertainment and lifestyleoriented publications and cofounded Phillips amp; Mora Entertainment a public relations and personal management company which ventured into video and film production.

In 1990 Anthony formed Anthony Mora Communications Inc. a Los
Angelesbased media relations company that specializes in media placement image development and media training. AMC Inc. has placed clients in: Time Newsweek 60 Minutes CNN The Wall Street Journal The Oprah Winfrey Show The New York Times Los Angeles Times and other local national and international media outlets.

Anthony has been featured in: USA Today Newsweek The New York Times The Los Angeles Times The Wall Street Journal The BBC CNN Entrepreneur Fox News MSNBC and other media. He has written three books. The most recent Spin to Win is a stepbystep guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and userfriendly Spin to Win can be utilized by heads of major corporations small business owners and entrepreneurs.