51 Marketing Offers Tips To Increase Response
December 19th, 2010 | 
Author: 51 Marketing Offers Tips To Increase Response
51 Marketing Offers
The right offer to the right people at the right time. According to the direct marketing bible Successful Direct Marketing Methods Stone amp; Adler 40 percent of the success/failure of a marketing campaign is attributed to your media or listthe right people. The right offer constitutes 30 percent of the success or failure. So 70 percent of the success of any direct marketing campaign is the right offer to the right people. The remaining 30 percent comprises copy visuals musicthe creative.
The following is a convenient checklist of direct marketing offers collected from many sources such as Jim Kob’s famous “99 Offers.” These offers can be used in all media: TV advertising direct mail banner advertising search engine advertising website promotions email magazine advertising etc. The key to success with offersonce you know what appeals to your target audiencesis test test test. Using tracking URLs promotion codes specific offers different 800 telephone numbers and the like will allow you to effectively test offers. Offers can be use for both consumer and business prospects or customers ex: a customer can be a customer client subscriber attendee etc.
Try out these offers to increase response and conversion to sale or lead:
1.New
2.Free shipping
3.Sale
4.Free trial
5.Free sample
6.Free website subscription
7.Buy one get one free BOGO
8. off discount
9. off discount
10.Quantity discount
11.Moneyback guarantee or warranty
12.Choice of free gifts
13.Delayed billing
14.Free information/catalog/DVD
15.Free needs analysis
16.Free cost estimate
17.Limited edition
18.Introductory price
19.The right price
20.Free newsletter
21.Industry/wholesale discount
22.Rebate
23.Mystery discount
24.Pick your discount
25.Free shipping upgrade
26.Free express order processing
27.Continuity or membership club
28.Rewards program/card
29.Free gift certificate/gift card
30.Donation to charity
31.Competitive price match
32.Refer a friend credit
33.Tell a friend offer
34.Coop/partnership offer
35.Installments “3 easy payments of 99″
36.Free gifts for different order sizes
37.Free booklet
38.Free demonstration
39.Gift for friend
40.Private customer sale
41.Private customer discount
42.Free membership
43.Paid membership
44.Double moneyback guarantee
45.Extended guarantee/warranty
46.Presale discount
47.Limited edition
48.Bundle pricing
49.Name your offer
50.Scratch off
51.Bounce back
If you would like to request a copy of the complete list of “102 Marketing Offers” visit our website: www.brightworksinteractive.com.
About the writer: Deborah Kania is the CEO of Brightworks Interactive. Deborah is a direct marketing executive author and professor who specializes in catalog/mail order ecommerce/web and Internet marketing. Deborah has spent many millions of dollars and more than 15 years in the marketing trenches helping companies like Lens Express Moore Corporation Nortel Networks American Diabetes Wholesale and Vitacost.com achieve better results. Deborah has written Internet marketing and ecommerce books including: Internet World Guide to OneToOne Web Marketing Web Catalog Cookbook and Branding.com. Deborah received a Bachelor of Fine Arts from University of Massachusetts and a Master of Business Administration from Virginia Tech. Deborah has also taught Direct Marketing at Florida Atlantic University FAU.
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