A Brand By Any Other Name..
December 19th, 2010 | 
Author: A Brand By Any Other Name..
CocaCola Nike and Sony are all household names. But are brands like these popular and wellknown because they are the best Brands around or could it be because they have spent gazillions of dollars over the years pushing their Brand identity onto the public in all conceivable forms of advertising media? Is CocaCola or Pepsi the only type of soda people drink? Are there other shoes that people purchase other than Nike Reebok and Adidas? Is every piece of electronics in your home made by Sony?
As a retailer deciding what product lines to carry in your business you might be thinking to yourself I only want to carry Name Brand items in my store. Quality counts!
And you would be right quality does count. The mistake new sellers often make is thinking that if they personally do not recognize a Brand it must be a junk product and this is FAR from the true.
Two things to keep in mind about Brands:
1. lt;bgt;You may not recognize a Brand but hundreds of thousands of other people do.lt;/bgt; The majority of new retailers are only familiar with Brands that they see in the media. The fact is though there are quality Brands that are not heavily advertised on television and on billboards Off Brands that you may not personally recognize but there are lots of people who do and are looking for those exact Brands.
2. lt;bgt;Lesser known Brands do not always mean lesser quality products.lt;/bgt; In most cases it can mean less cost for you as a retailer. As a consumer when you buy widely known Name Brands you are paying more because it bares that Brand Name. In many cases you can buy the same quality product from a lesser known Brand and pay less sometimes it’s even made by the same manufacturers who make the popular Name Brand!…and there are frugal consumers who know this.
The next time you go shopping at a big retail store look at the brands they carry and you will notice that even they carry Off Brands you dont recognize. There are Brands of products being carried that you dont see commercials for on TV but yet they still stock their shelves with them. Why?because they sell!
As a new retailer if you limit your product choices to only Brands you know then you greatly reduce the amount of product choices you could be selling and you bypass wonderful niches that can make you a lot of money.
So keep an open mind during your research and know thatA Brand by any other name can SELL just as sweet.
About the writer: Written by Donald Grenduer. Find the latest information on free online market research
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